This Isn't a Banner
Client: Hewlett Packard Asia Pacific Pte Ltd
Project: HP Performance Display Monitors
24hrs
Barchart
Eye
Objective:
To create awareness and demand for high-end HP Performance Monitors with superior monitor response rates that would benefit business performance.
Audience:
Animators, engineers, finance managers and other users who rely on monitors for accuracy and precision.
Insights:
Users of monitors are unaware that their monitors are not up to par unless shown. So how do you sell monitors to people who don't see a problem with the one they have currently?
Idea:
Through banners which leverages a simple proven test developed by I.T. specialists, users can now see for themselves that their monitors are under-performing with inferior monitor-response rates. The test will show different flickering results on their colleagues' monitors which proves that the test is authentic. This eureka moment would give them the reason to find out more about HP Performance Monitors.