Get moving like never before
Client: Hewlett Packard Asia Pacific Pte Ltd
Project: HP Thin & Light
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The Challenge
Youths are beginning to adopt a highly mobile lifestyle. Be it checking emails or social networking, they harness various digital tools for both work and leisure purposes. We had to convince them that the HP's newest, lightest and slimmest notebook range suits their lifestyle.
The Insight
Notebooks are increasingly becoming hip accessories to make youths look cool. There's a certain walk and talk to the way one should carry it.
The Idea
The Thin & Light series of notebooks is easy to carry and has a street appeal. You can even dance with it effortlessly and still look good. This inspired us to create an innovative online dance game which adds an element of street culture and conversation to strike a chord with the target audience's social behaviour. Here, users get to control a dancing figure and demonstrates just how stylish and hip one can look while carrying the Thin & Light notebook.
The Navigation
Sleek, animated paper cut-out figures and cityscapes with a distinct metallic finish are the key visual characteristics throughout the entire microsite including the online dance game. These references were used to communicate the key USPs of the product being the "thinnest notebook with uncompromised performance". Harnessing the fluid motion of paper unfolding, the navigation and transition techniques used here illustrate the ease of mobility offered by this range of notebooks.