Wake Up Your Feelings
Client: Hewlett Packard Asia Pacific Pte Ltd
Project: HP TouchSmart Desktop PC
The Challenge
We needed to position the touch feature of the first ever touch-screen home PC, the HP TouchSmart Desktop PC, as something fun and enjoyable.
Insight
Before the existence of touchscreen computers, people don’t generally touch their computers. Thus we never knew what it actually feels like to touch one.
The Idea
It's time to awaken those feelings which have been sleeping forever due to our busy lifestyles. So we weaved a magical story where our feelings – in the form of adorable personalized characters – had fallen into deep slumber. To wake them up, we had to poke, slap, pinch, shake, tickle or slap them. We made users rediscover the sheer joy of “waking up their feelings” through these hand gestures.
The Effect
We delivered a simple message without directly telling users what it was. Instead we got them to experience the message themselves through their journey – that they would derive the same joy just by interacting with the touch screen interface of the HP TouchSmart Desktop PC.
Bringing it to life
|
|
|
|
|
|
|
|
|
Spreading the message
 |
|
|
| MSN Sync Banner » | Wallpapers » | |
 |
|
|
| Point of Sales » | Emoticons » |
