Brief
Help spread the word about the launch of HP's new brand of ink - Vivera.
Solution
Create a rich, highly interactive eCard, to be launched around Valentine's day. The card allowed users to send a greeting complete with a custom voiceover |
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| Results |
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Over 40% of all site visitors sent an eCard |
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Click through rate for the cards viewed were in the high 90% |
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Strong Viral Effect with almost one quarter of users who received a card spread the Vivera message further by sending to other friends and colleagues |
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