HSBC's Revolution programme

Client: HSBC Singapore
Project: HSBC's Revolution programme campaign

How does a bank reach out to today’s group of young adults, professionals and executives who don’t really have the time or inclination to learn about a new banking programme? You grab their attention by letting them create a world which revolves around them. And then show them how HSBC’s Revolution programme can enrich their world and lifestyle.

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Campaign Results
Revolution_chart

The online advertising created

  • The number of sign-ups was more than 8 times the daily average.
  • A 4-fold increase in the number of visitors.
  • More than triple the number of worlds created.