MasterCard Moments
Client: MasterCard
Project: MasterCard Moments Site Build
It all begins with a sense of anticipation.
That adrenalin rush that sweeps over you when you really look forward to
something.
And it could be anything, as long as it is of your heart’s desire.
The next stroll along the shoreline.
The next feeling of freedom from it all.
The next smile on your partner’s face.
The next MasterCard moment.
MasterCard had a vision. They want to own the territory of luxury and they want to embody this notion of luxury in MasterCard Moments, their exclusive programme opened only to elite MasterCard cardholders. Being synonymous with luxury is not enough, through Moments, MasterCard also wants to create an enduring, emotional connection with their cardholders.
XM Asia crafted a new MasterCard Moments website which expresses the sense of the new world luxury – indulgent, private, fulfilling and understated.
Utilising the latest technology platforms (AJAX/CSS/Flash) the site allows visitors to browse through five pillars of Moments. They can park a Moment in their wishlist, send a Moment, and search for a Moment at the site. The rich anticipatory imagery, indulgent copy, inspiring content, exclusive Moments (offers) are the hallmarks of MasterCard Moments brand.
Clever pairing of content with user interests through business logic and usability contained in an experiential, sensorial site truly fulfills the vision MasterCard set out to achieve.