Brief
To launch Nokia's new range of fashion phones and help position Nokia as the premier fashion phone provider.
Solution
Creation of a visually-rich, interactive banner showcasing the rich, intricate design and motifs of the L’Amour Collection. |
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| Results |
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Received an overall Click Through Rate of 0.8% (industry average is usually listed between 0.2% and 0.4%) |
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Click through rate by country ranged from 0.68% to 1.14% (in Malaysia and India) |
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The average interaction time with the banner was 2.27 minutes |
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Out of 3.2 million impressions served, 73,850 resulted in interaction with the ad (2.3% interaction rate) |
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Out of the users who interacted with the banners, 24,718 click throughs were received (33.47% click through from interaction) |
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5.68% of all click throughs resulted in a highly brand-motivated response (Tell a Friend, reading the Inspiration Book, Asking for Updates and Value Adds) |
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Majority of users who clicked through to the site showed high product interest |
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