Campaign Objective :
Build awareness and introduce the Nokia L'Amour Collection to the right target audience. Create user-generated content based on the inspiration of the overall campaign theme.

Solution :
Using the central theme of "Which side of me shall I be? ", we show how different phones suit different personalities or the moods they are in. We created a fictive person who we can follow by reading her scrapbook that she has accidentally dropped on the street when rushing off for drinks with friends... Her story inspires people to add their pictures in the scrapbook.

The best interpretation of bronze, black or pink — accent colours of the L'Amour Collection — will win one of the phones from the collection.