Sony Football Kaka Dribbling Challenge
Client: Sony Entertainment Asia Pacific Pte Ltd
The Idea
Dribbling past an entire opposition's defence is something most footballers aspire to achieve. With that in mind, Sony Football Asia created an online football game called The Kaka Challenge. Transporting our audience onto a virtual football pitch, this game puts them into the shoes, or rather boots, of the world's most prolific striker, Kaka. It fuels their fantasy further as they begin to take on defenders one after another which culminates into the pure euphoria of scoring a scorching goal at the end.
The Effects
The Kaka Challenge saw a total of 36,722 visitors completing the game and at the same time increased fan base on the Facebook fan page.