Sony Football Kickathon
Client: Sony Entertainment Asia Pacific Pte Ltd
The Idea
Getting to the World Cup is every football fan's dream. Which is why we incorporated that human truth into the gameplay of a branded online game we created - The Sony Kickathon. We treated the world as our football pitch and encouraged our target audience to kick a virtual football from fictitious Sony Island to South Africa. The goal of the game is to use the lowest number of kicks in the least amount of time.
And what better way to reward the grand prize winner than with a true Road to South Africa of his or her own – an all expenses paid trip to watch the FIFA World Cup.
The Effects
The allure of World Cup tickets along with its challenging gameplay saw Sony Kickathon receive an average of 200 – 300 visitors taking part each day.