YourSingapore.com
Client: Singapore Tourism Board
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The Challenge
The Singapore Tourism Board wanted to rebrand itself as a country destination known for its diverse offerings and experiences as well as to connect emotionally with potential visitors in the digital space.
The Insight
Travellers use the Internet as the primary source to find information about the country they intend to visit as they become more active in planning their own vacation. Often, they have to search through countless independent sites just to find the essential information they need.
The Idea
If travellers are starting to become more active in planning their own vacation, Singapore would be the best place for them to design their own experiences because of its diversity. And to make it easier for them to do so is to create a single platform where they can find all these information easily.
So we created yoursingapore.com, an innovative, interactive platform that concentrates information about holidaying in Singapore onto a single portal. It also empowers users with sophisticated tools that allow them to conceptualise and plan their next Singapore holiday in a personal and user-friendly manner. Powered by up-to-date content about Singapore, yoursingapore.com enables travellers to make their Singapore experience their own, a unique feature no other destination website currently offers.
Navigation & Interface
The interface on yoursingapore.com is intelligent yet simple. As a whole, its dynamic wall feature suggests that Singapore as a nation is always in a state of transformation. Segmented in to three broad buckets – Experience, Browse and Plan Your Trip – it caters to a broad spectrum of holidaymaker behaviours and knowledge about Singapore.
The Experience segment comprises content pertaining to the latest attractions and featured activities in Singapore according to core interests. At a single glance, it gives users who have very little prior knowledge of what to expect in Singapore a comprehensive overview.
The Browse segment allows users who have a slight clue of what Singapore has to offer a chance to explore and find more detailed information about activities such as Dining, Shopping, Attractions and more.
The Plan Your Trip segment lets more savvy users customise their own Singapore itinerary. After browsing the website, they would be able to plan their vacation with the smart Itinerary tool.
Tools & Application
To bring to life the idea of personalizing and designing your very own Singapore vacation, we created YourSingapore guide maker. As you plan and prepare your very own Singapore experience, you will find that this tool recognizes your interests which enable it to suggest related activities you can also enjoy.
Banner
To bring to life the idea of personalizing and designing your very own Singapore vacation, we created YourSingapore guide maker. As you plan and prepare your very own Singapore experience, you will find that this tool recognizes your interests which enable it to suggest related activities you can also enjoy.